Advertisements are the best way to promote any business. All big players are always looking for the place with the maximum crowd of people for advertising their products. Gone are the days when advertising was limited to just print, newspaper and television ads. Now a very big crowd of people are available online with their social media accounts and channels. So, it is the best way to market a product or service. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners.
There is an entire marketing platform with consumers just waiting to discover your brand. Using data analysis and optimization tools, you can reach the most relevant and qualified customers. With computer programs and tools doing most of the work for you, finding your new customers is just a click away at a lower cost. As a result, you waste less money as a business and generate a higher rate of return on your marketing investment (ROMI).
Type of online marketing
Content Marketing
Content marketing refers to the creation of “natural content” that helps increase brand awareness. By natural content, we mean any form of shareable media that entices customers to interact with the brand. Types of content can include videos, blog posts, infographics, etc. This online marketing strategy is generally less expensive and is used primarily to grow brand awareness and establish a business as a thought leader in their field.
Display Advertising
Every time that you’re on a website and come across a digital display banner with an image or video, this is display advertising. It is a great way to increase product awareness and get your brand in front of a significant amount of people. Display advertisements are generally very eye-catching and can be easy to create using Google’s Ad Gallery. Find out more about how to create an image ad in just a few simple steps and easy tips for success.
Email Marketing
The name says it all. Email marketing is simply reaching out to your customers via email. These emails can range from promoting a limited time special sale to sharing of industry updates and thought leadership articles. It’s important to let your customers provide their information willingly, rather than find users based on external email lists. Emails sent to people who have not voluntarily signed up are more likely to be considered as spam.
Paid Search Advertising or PPC
This online marketing strategy uses services such as Google Ads to promote businesses through advertisements that appear on search engine results pages. Companies can pay to have their specific text ads appear whenever customers search for a designated term on Google. Often made to seem complicated, paid search advertising can be simple to use and allows your company to tap into that global market of 3.5 billion searches every day.
Learn more about Paid Search Advertising.
Search Engine Optimisation
Search engine optimization, or SEO, is often referred to as “organic marketing” and involves the adoption of natural website optimization best practices to promote your website on the search engine results page. This can range from choosing certain keywords to be included on a page, to making sure that your website is organised in a clear and easy-to-use structure, all with the goal of delivering the most relevant content and best user experience.
Social Media Marketing
This online marketing strategy includes both paid and unpaid features on social networks like Facebook, Twitter, LinkedIn, Pinterest and more. Brands post interesting and engaging articles from their own site or others, for free or pay to position these posts in front of a targeted audience profile. Social media networks are extremely valuable resources as they allow customers to easily share interesting content with other like-minded individuals.
